Smiths India

The Pune Story Their Slides Couldn’t Tell

How I Turned Everyday Work into a Film Their Global Stakeholders Wanted to Watch

When Smiths reached out, the goal wasn’t a public-facing brand film. They wanted their internal stakeholders across the world to really see what was happening in Pune—the projects, the people, the scale of work that usually lives in reports, calls, and spreadsheets. The question was: how do we make this one facility feel vivid and important to someone sitting in a completely different country?

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I started by thinking about the natural curiosity a remote stakeholder might have: “What does a regular day in Pune look like?” “Who are the people making this happen?” “How does this site contribute to the bigger Smiths story?” From there, I built a visual narrative that would walk them through the answers—not as a dry tour, but as a story with a beginning, middle, and end.

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On shoot days, I treated the facility like a character. Wide shots to show scale, close-ups to show precision, and conversations with team members who could explain complex work in simple, human language. We wove in structure and light motion graphics only where they helped clarify, never to distract from what was already strong on the ground. The idea was to let Pune speak for itself, just with a camera that knows where to look.

When the film was finally shared internally, it did more than just “update” people. It helped teams elsewhere feel connected to what Pune was building, and gave decision-makers a clear, confident picture of the value being created there. For the Pune team, it wasn’t just a video—it was their everyday effort reflected back to the organisation in the way it deserved to be seen.